Wow! (Generation P) 2011

David Lewis, San Francisco Chronicle: Plays like a metaphysical Moscow version of "Mad Men" - on acid. Read more

Jeannette Catsoulis, New York Times: "Generation P" delivers a brave, head-spinning commentary on the potency of advertising and the seduction of the soul. Read more

Ben Sachs, Chicago Reader: Viktor Ginzburg keeps this lively by trying out a new effect (commercial parodies, CGI, rapid montage) in nearly every scene. Not all of them work, but the overall energy is hard to resist. Read more

Sheri Linden, Los Angeles Times: The movie contains enough fresh insanity and inventive visuals to make it an amusing cyberpunk extravaganza for most of its protracted running time. Read more

Roger Ebert, Chicago Sun-Times: Sort of a cross between "Mad Men" and an acid trip. Read more

Joshua Rothkopf, Time Out: Generation P is worth struggling through, even if it boggles you. In many ways, it's a keyhole into the future of the entire world. Read more

Karina Longworth, Village Voice: Generation P is long and incredibly dense, but it's never boring-it's too wild and unhinged. Read more