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Keith Phipps, AV Club: It provides just enough information to invite further study without going into much detail. It's an intriguing film about what goes on beneath the surface of the objects we take for granted, but one that never digs as deep as it should. Read more
Michael Phillips, Chicago Tribune: It gets you thinking. Read more
Lisa Schwarzbaum, Entertainment Weekly: You'll never look at your next toothbrush (or your next any product) in quite the same way after watching this astute, elegant inquiry into the purpose and process of industrial 
design, Objectified. Read more
Stephanie Zacharek, Salon.com: Objectified is so straightforward, sensible and thought-provoking that it alleviates that design noise instead of adding to it. Read more
Derek Adams, Time Out: That's what's great about his approach: he focuses on the most mundane of subjects and makes us think about them. Read more
Aaron Hillis, Village Voice: A slickly entertaining and thorough enough curiosity about the form, function, context, inspiration, and evolution of industrial design. Read more