Sid Gibson is a soap powder salesman who decides what he really needs is TV advertising. The problem is, he's absolutely broke. He calls upon his friend Arthur Ashton, who arranges to sneak a plug for Sid's suds into a live TV spectacular. The public goes bananas for the product but to maintain sales Sid and Arthur must arrange for ever more outrageous plugs on TV shows. The Ascots races, the Edinburgh Military Tattoo - no show is safe.

Directed by: Lance Comfort
Written by: Peter Blackmore
Runtime: 77 minutes
Tagline: It Will Make You Howl, A Host Of Stars A Million Laughs
Cast:
Arthur Askey Arthur Askey
Arthur Ashton 
Sid James Sid James
Sid Gibson 
Dermot Walsh Dermot Walsh
Martin Russell 
Olga Lindo Olga Lindo
Mrs. Burgess 
Clive Morton Clive Morton
National TV Director General 
George Margo George Margo
Assistant