Roberto is an unemployed publicist who achieved success when he thought of a famous slogan: "Coca-Cola, the spark of life." Now he is a desperate man, trying to remember the happy days, back to the hotel where he spent the honeymoon with his wife. However, instead of the hotel, he finds a museum built around the Roman theater in the city. While walking through the ruins, he has an accident, an iron rod sticks into his head and leaves him completely paralyzed. If he tries to move he would die. Roberto becomes the focus of the media, which will change his life ...

Directed by: Álex de la Iglesia
Written by: Randy Feldman
Release date: 2011-11-30
Runtime: 98 minutes
Critics score:
Cast:
Santiago Segura Santiago Segura
David Solar 
Carolina Bang Carolina Bang
Pilar Álvarez 
Blanca Portillo Blanca Portillo
Mercedes 
José Mota José Mota
Roberto Gómez 
Nacho Vigalondo Nacho Vigalondo
Martín 
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Also known as:
  • The Spark of Life
  • As Luck Would Have It
  • Zycie to Jest to
  • Un jour de chance